Barna research has recently released a new report examining who Gen Z is and how they “uniquely contribute to our collective society, their communities and their faith.
Here are five things from that study you might find helpful when trying to reach this generation:
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Gen Zers feels held back from fully being themselves.
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They prioritize happiness, stability and good health.
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They are online, but still value in-person connection.
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Morality is often subjective.
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Most Gen Zers say they’ve prayed in the past week.


Story by Tamyra Horst



As a father of three, I have had my fair share of visits to urgent care. The check-in process is always systematic and predictable. “What brings you in today?” they ask. The patient shares their symptoms, and the doctor eventually provides a diagnosis.



